Tanya Coventry-Strader works at the intersection of Brand and Purpose and has an expertise in creating strong emotional connections with stakeholders at all levels. She has led global social media campaigns that went viral, helped global non-profits raise millions of dollars via cause marketing programs, and built successful lifestyle brands. She is skilled in building strategic partnerships and creating public/private collaborations in support of business goals and societal good.
Her depth and breadth of experience includes leadership roles in marketing communications and branding as well as corporate social investment and non-profit work.
In her most recent role at Habitat for Humanity International, Tanya played a key role in growing the success of the non-profit’s annual cause marketing campaign, Home is the Key via a partnership with Chico’s FAS, in addition to working with other corporate partners like Zillow, TJ Max, Magnolia Markets and Timberland.
Prior to that, Tanya was responsible for leading all corporate communications and cause marketing programs for Build-A-Bear Workshop. While at Carter’s Babies and Kids, she built a social investment platform, Carter’s Cares, that included the company’s first employee volunteer program as well as corporate communications, government relations, and overseeing the company’s cause marketing and community outreach programs.
At Turner Entertainment Networks, she was the Vice President of Brand Development for TBS, TNT and TCM responsible for brand strategy and positioning as well as new business development including licensing, e-commerce and consumer marketing.
Tanya is an experienced executive with a proven track record of of leading innovation and groundbreaking creative that drives strong results. For the past ten years, Tanya has focused her efforts on purpose and mission-driven leadership and social responsibility, helping large retailers bring their mission and values to life and helping smaller organizations from solar power start-ups to non-profits hone their messaging and market their products and programs more effectively.
Tanya grew up bicultural and bilingual, traveling often to her grandfather’s coffee farm in Costa Rica. She earned a bachelor’s degree in mass communications from Boston University, graduating magna cum laude. She is married and has a 14-year-old daughter who has caught her mother’s travel bug. In addition to her family and travel, Tanya is passionate about good food, sustainability and the communication of big ideas. She has served on the steering committee for TEDx Atlanta, the Board of Directors for Quality Care for Children and has volunteered for Georgia Solar Energy Association, GA Organics and Slow Food International.