Ken Freitas brings a unique combination of marketing and corporate responsibility expertise to business and non-profit organizations. As a senior executive at leading companies and non-profits, and as an entrepreneur, Ken has over 25 years experience in integrating strategy, brand building, communications, and corporate responsibility.
Ken has worked with leading brands in the business and non-profit sectors, including, Timberland, City Year, Time Warner Cable, FIRST, Citizen Schools, Fidelity Investments, Citrix Systems, Biogen Idec, The Walt Disney Company, The Hershey Company, Sabre Holdings, Inc., SANS, and Eli Lilly & Company.
As Vice President of Marketing for Timberland, Ken led the development of the global brand position and creative platform to drive growth in new product categories and geographies. As Vice President of Social Enterprise, he led Timberland’s effort to make corporate responsibility a central part of the company’s brand. Ken’s role included directing Timberland’s innovative partnership with City Year.
As Vice President Corporate Responsibility and Cause Branding at Cone Communications, Ken led the team that developed and launched Time Warner Cable’s cause branding initiative, “Connect A Million Minds”. He was also Director of Marketing & Communications for FIRST, the non-profit organization founded by inventor Dean Kamen to inspire young people’s interest in science and technology.
Ken is a Senior Fellow in Social Innovation and Executive in Residence at The Lewis Institute at Babson College. He has served as an instructor for the Boston College Center for Corporate Citizenship and as a member of the board of directors of the Dunkin’ Donuts/Baskin-Robbins Community Foundation, the Advisory Board of the Boston College Center for Corporate Citizenship, Babson College School for Executive Education Advisory Council, and the New Hampshire Commission for National and Community Service.
Ken was selected as a “Top 100 Marketer” by Ad Age and “Best Client” by Adweek. He has been a guest lecturer at Babson College, Harvard University’s Social Enterprise program, Boston College, Boston University, and the University of New Hampshire.