Shutterfly
Shutterfly partnered with Rocket to create an evergreen signature program to activate employees and support initiatives aligning with the Shutterfly family of brands.
Strategy
Rocket developed the strategy for Shutterfly’s signature program rooted in inclusion, Open Door Project.Knowing that Shutterfly is all about celebrating life’s special moments, the program helps open doors to support communities that need it most through a range of partnerships, programs, grants and employee volunteerism.
Results
We are proud to say that Rocket:
• Developed and executed strategy to promote equity and inclusion among marginalized audiences
• Launched Open Door Project with two national nonprofit partnerships, with focuses on supporting youth and individuals with developmental disabilities
• Engaged consumers in holiday influencer campaign to raise visibility and drive incremental funds for Covenant House homeless youth
• Distributed over 10k co-branded engagement tools and provided product and photography services to nonprofit-partners: Best Buddies & Covenant House
• Engaged company-wide associates at International Friendship Day digital concert celebrating individuals with IDD