REC Foundation

REC brought in Rocket to develop and implement a comprehensive communications strategy to generate greater awareness for the organization and its annual global robotics competition.

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Strategy

To tackle this assignment, Rocket created a Thought Leadership strategy focused on innovation, which established the organization’s CEO as an expert for a range of STEM education, robotics and workforce development topics. The team also developed a LinkedIn strategy to provide expert advice, commentary about industry topics and organization news on the social media platform. Finally, Rocket promoted REC Foundation program, Girl Powered, to highlight the organization’s theme of inclusivity empowerment when it comes to girls and STEM.

Result

As a result, REC Foundation saw an increase in national, trade and local media coverage including Associated Press, Forbes, Dallas Business Journal, STEM Daily, Courier Journal, Robotics Tomorrow, Authority Magazine and others.

In partnership with Google, Rocket helped bring Girl Powered to more markets across the US . Rocket helped to generate the most media attention in the organization’s history for their annual global robotics competition, VEX World Robotics Championship. REC observed increased CEO and REC Foundation engagement on LinkedIn by 20%.

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