Rebuilding Together

Rocket was tasked with creating a compelling cause marketing campaign to educate consumers and companies on the multiple benefits of home refurbishment and Rebuilding Together’s unique approach.

 

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Strategy

The Rocket team created an inclusive and on-brand call to action, “I AM a [Re]Builder”. As a unique and engaging donor and partner experience, the team created a digital house initiative rebuilt by donors’ monetary contributions. Rocket also worked to develop a series of Community Revitalization & Employee Volunteer Events in key markets. The team empowered affiliates and partners by crafting a turn-key Campaign Playbook and training affiliates to monetize the campaign locally.

Result

As a result, Rebuilding Together surpassed their fundraising goal by 35%. Furthermore, 90% of RT affiliates increased their fundraising using [Re]Build messaging and activations. Rebuilding Together was able to secure several new corporate partners through this initiative and increased awareness was raised among volunteers of Rebuilding Together’s role and mission.

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