Kesem
Kesem, the leading national network for children facing a parent with cancer, came to Rocket with a mission: expand their awareness and engagement with the corporate sector.
Strategy
Rocket set off to first refine the organization’s value proposition(s) and messaging for the corporate audience, as well as develop materials and a comprehensive asset framework including partner value and corresponding recommended levels of investment.
From there, Rocket developed a recommended filter for identifying the strongest right-fit corporate prospects, based on defined target sectors and a series of custom criteria.
Result
Following the initial development of this multi-faceted pipeline, Rocket and Kesem engaged over 25 brand prospects with interest and discussions around a strategic Kesem partnership. Companies span across sector, from global automotive companies, to leading teen clothing retailers, healthcare companies, regional outdoors retailers, national financial companies, emerging CPG snack brands and more.
Kesem remains in active discussions with nearly half of these brands about 2021 support.
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