Focus Brands

Strategy

Focus Brands partnered with Rocket to craft an inclusive social impact strategy that leveraged Focus Brands’ superpowers, resonated with their audiences, and provided direction for their brands to ladder up. 

Results

Rocket created a social impact roadmap that built a strong foundation upon which Focus Brands’ strategy could sustainably grow into the future. We identified priority initiatives and key moments that Focus Brands could show up for throughout the year and rally their community and employees behind. Rocket also helped match Focus Brands with a signature nonprofit to drive local impact near their HQ in Atlanta. 

The result was the launch of the Feeding Potential program in 2022, which began with a day of volunteerism for nearly 100 employees at the George A. Towns Community Resource Village in Atlanta. The day resulted in more than 460 total hours of service, a value of $14,000 towards the community center.