Covenant House
Covenant House came to Rocket on a mission to re-position their 50th anniversary milestone into a revenue-driving, national call-to-action campaign that could serve as a foundation for YOY growth.
Strategy
Rocket developed a campaign strategy for a year-long campaign, Rising to Tomorrow, which drove revenue and action through corporate and consumer calls-to-action around Youth Homelessness Awareness Month. We led all campaign programming and corporate revenue strategy to support Covenant House’s mission.
Results
We are proud to say that these efforts:
• Shifted signature P2P strategy to align with campaign and is expected to increase revenue by 10-20%
• Secured 5 founding campaign partners
• Confirmed incremental commitments from existing partners and doubled confirmed national cause marketing partnerships