inspired by:

inspired by:

We’re on a mission to chart new paths that take your purpose further.

We’re a challenger agency for brands that want to challenge the traditional approach.

Our team of experienced social impact strategists and communicators is empowered by a love for working with brands and organizations looking to disrupt the status quo and achieve better business and greater good.

Our experience is the fuel, our collaboration the vehicle. If you’re ready to chart new paths and discover new trajectories, climb aboard. All systems go.

We’re a challenger agency for brands that want to challenge the traditional approach.

Our team of experienced social impact strategists and communicators is empowered by a love for working with brands and organizations looking to disrupt the status quo and achieve better business and greater good.

Our experience is the fuel, our collaboration the vehicle. If you’re ready to chart new paths and discover new trajectories, climb aboard. All systems go.

our services

for brands:

csr strategy

Assessment
Strategy & Program Development

• Strategic Philanthropy
• Cause Marketing
• Sustainability
• Employee Engagement
• Program Positioning and Messaging

Stakeholder Engagement Plans

• Issue Positioning
• Partner Identification & Vetting
• Giving Criteria & Policies

Multi-Year Roadmapping
Goal Setting & Measurement Strategies

csr communications

Proactive Media Relations
Thought Leadership Strategies
Internal Communication Strategies
Marketing Program Development
Digital Communication
Messaging & Storytelling Creation
Materials Development

for non-profits:

corporate partnerships strategy

Asset Evaluation & Opportunity Assessment
Positioning, Packaging & Pricing
Prospect Pipeline Development
Outreach Support
Issue Thought Leadership Strategy
Tailored Concepts for Prospects
Staff Training & Education

campaign development

Soup-to-nuts call-to-action campaign development
Positioning, packaging and messaging
Corporate revenue strategy
Integrated activations and amplification plan (e.g. media and influencer strategy)

creative services

Marketing materials
Video storytelling
Visual identities
Collateral material
Digital assets

our
team

Rich Maiore
Rich Maiore

President

EXPERIENCE SNAPSHOT:
How much time do you have?
INSPIRATION:
The Rocket Team

Melanie Newell
Melanie Newell

Senior Vice President

EXPERIENCE SNAPSHOT:
National Park Foundation, American Airlines, Make-A-Wish America, March of Dimes, Roark Capital
INSPIRATION:
Seeing the world through travel, connecting over a great meal, fearlessness, brands working to move the needle on social issues, my family

Jenn Debarge-Goonan
Jenn Debarge-Goonan

Senior Vice President

EXPERIENCE SNAPSHOT:
lululemon athletica, Ben & Jerry’s, Dunkin’ Joy in Childhood Foundation, Bosch Community Fund, The Robotics Education & Competition (REC) Foundation
INSPIRATION:
Ruth Bader Ginsberg, Greta Thunberg, Glennon Doyle

Suzanne Pace
Suzanne Pace

Vice President

EXPERIENCE SNAPSHOT:
Samuel Adams, Angry Orchard, Truly Hard Seltzer, Samsung, Fresenius Kidney Care
INSPIRATION:
My family and especially my fearless kiddos who dream big, kindness, people who help others, Lake Winnipesaukee, New England beaches, Rose', and pizza. Always pizza.

Mike Hollywood
Mike Hollywood

Head of Digital

EXPERIENCE SNAPSHOT:
Starbucks, Timberland, Dunkin', CVS, IKEA
INSPIRATION:
Cultural change through digital communication, my family, skilled craftspeople.

Leesa Coyne
Leesa Coyne

Head of Creative

EXPERIENCE SNAPSHOT:
Bosch, T-Mobile, Timberland, Berklee College of Music, Degree
INSPIRATION:
Nature, creative office spaces, a better world and life through design.

Tara Olivier
Tara Olivier

Account Lead

EXPERIENCE SNAPSHOT:
US Bank, Roark Capital, Visa, Boys & Girls Clubs of America
INSPIRATION:
The imagination and innocence of my 3 children, a long run on a rainy day, people who have been knocked down and get back up even stronger, companies that boldly support causes that others won't.

Amy Bretherton
Amy Bretherton

Research Associate

EXPERIENCE SNAPSHOT:
League of Women Voters, Rebuilding Together, Dunkin’ Brands , NASCAR Foundation, National Wildlife Federation
INSPIRATION:
Children all over the world performing random acts of kindness, connecting people and causes, the breathtaking beauty of Arizona where there’s always more to explore

Tanya Coventry-Strader
Tanya Coventry-Strader

Account Lead

EXPERIENCE SNAPSHOT:
Carter’s Babies and Kids, OshKosh B’Gosh, Cartoon Network, Build-A-Bear Workshop
INSPIRATION:
My teenage daughter. I am constantly amazed by her ability to absorb information, learn and quickly pivot.

Kelly Faville
Kelly Faville

Account Lead

Erica Kendall
Erica Kendall

Account Specialist

Ken Freitas
Ken Freitas

Account Specialist

Will Knowlton
Will Knowlton

Intern Extraordinaire

INSPIRATION:
As a long time New York Giants fan, watching Eli Manning win two Superbowl Championships and start 210 consecutive games in the NFL had a large impact on my youth. I was and am still today inspired by his leadership, loyalty and dedication to his teammates and the game of football.