INSIGHTS / THOUGHT LEADERHSIP

Crowdsourcing Social Impact

Employee Engagement

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Social impact is a great way for brands to engage consumer and employee audiences but what key tactics are really getting these groups’ attention?

"Giving your customers a seat at the issue table can be an effective driver of engagement, deepen brand affinity, and offer valuable insights into the causes the community cares about."

One way to authentically engage customers and employees alike is to give them a say in what causes and nonprofits a brand supports. We’re beginning to see this “crowdsourcing approach” to social impact more and more, through voting and nomination programs. These initiatives are being leveraged as a way to deepen relationships with customers and make social impact more personal.

 

Read on for examples of brands who have included voting programs as a part of their social impact strategy, such as Bumble, Lemonade, Target, Riot Games, Starbucks, and Lowe’s. At the end you’ll find Rocket’s key tips and considerations if you’re looking to implement a similar program for your organization.

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Harvard, MA 01451
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EMAIL
info@rocketsocialimpact.com
MAILING ADDRESS
Rocket Social Impact LLC
50 Slough Road
Harvard, MA 01451
PHONE
Ph: (978) 790-6225
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