William Blair came to Rocket on a mission to create a signature program that engaged their key employee and community audiences in social impact work that aligned to their brand and its values.
LIFT OFF
Rocket created a signature program, Capital Collective, to activate employees and amplify William Blair’s commitment to community. We developed the program to focus on empowerment through education, inspiration, and access to various types of capital to launch, grow and scale individuals’ personal wealth ventures.
THE RESULT
Anticipated 2-3X higher rate of employee engagement YoY
Supported the William Blair team in hiring a full-time employee dedicated to execution and program support
Collected highly engaged and positive feedback from 100% of nonprofit partners on the program’s refined direction
Strengthened community partnerships by developing annual plans & implementing longer grant cycles
Enhanced brand reputation through external speaking engagements
Increased employee awareness through Capital Collective “roadshow”
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