CASE STUDY

SHUTTERFLY

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Shutterfly

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THE MISSION

Shutterfly came to Rocket on a mission to create an evergreen signature program that would activate employees and support initiatives that align with the Shutterfly family of brands.

LIFT OFF

Rocket developed the strategy for Shutterfly’s signature program rooted in inclusion, Open Door Project, to help open doors to support communities that need it most.​ As part of our support services we provided the program’s branded name, key messaging, a YOY growth plan, annual partnerships plan, volunteer opportunities, campaign activations, trackable KPI’s, and calendar of signature program moments in time.

THE RESULT

Developed and executed strategy to promote equity and inclusion among marginalized audiences​
Launched Open Door Project with two national nonprofit partnerships, with focuses on supporting youth and individuals with developmental disabilities​
Engaged consumers in holiday influencer campaign to raise visibility and drive incremental funds for Covenant House homeless youth ​
Distributed over 10k co-branded engagement tools and provided product and photography services to nonprofit-partners: Best Buddies & Covenant House ​
Engaged company-wide associates at International Friendship Day digital concert celebrating individuals with IDD

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info@rocketsocialimpact.com
MAILING ADDRESS
Rocket Social Impact LLC
50 Slough Road
Harvard, MA 01451
PHONE
Ph: (978) 790-6225
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EMAIL
info@rocketsocialimpact.com
MAILING ADDRESS
Rocket Social Impact LLC
50 Slough Road
Harvard, MA 01451
PHONE
Ph: (978) 790-6225
© 2023, Rocket Social Impact

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