CASE STUDY

Rise against hunger

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Rise Against Hunger

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THE MISSION

Rise Against Hunger came to Rocket on a mission to launch a multi-year, national consumer campaign in support of their organization’s efforts to end hunger by empowering communities, nourishing lives and responding to emergencies.

LIFT OFF

Rocket developed the It Starts With A Meal campaign, a national, multi-channel campaign focused on encouraging individuals and corporations to take action and join the movement to end global hunger.

Rocket’s approach ​included two core components: creating a signature social influencer campaign and developing Rise Against Hunger’s first-ever signature live stream event, the Chef Showdown, timed with World Food Day.

THE RESULT

Doubled Rise Against Hunger’s revenue and media impressions from the previous year’s World Food Day
Secured 6 new corporate funders for 2022
Confirmed the organization’s largest-ever media partnership
Successfully developed and executed the first digital World Food Day live-streamed Chef Showdown event, including participation from 3 competing celebrity chefs and driving incremental partner revenue

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info@rocketsocialimpact.com
MAILING ADDRESS
Rocket Social Impact LLC
50 Slough Road
Harvard, MA 01451
PHONE
Ph: (978) 790-6225
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EMAIL
info@rocketsocialimpact.com
MAILING ADDRESS
Rocket Social Impact LLC
50 Slough Road
Harvard, MA 01451
PHONE
Ph: (978) 790-6225
© 2023, Rocket Social Impact

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