Rise Against Hunger came to Rocket on a mission to launch a multi-year, national consumer campaign in support of their organization’s efforts to end hunger by empowering communities, nourishing lives and responding to emergencies.
LIFT OFF
Rocket developed the It Starts With A Meal campaign, a national, multi-channel campaign focused on encouraging individuals and corporations to take action and join the movement to end global hunger.
Rocket’s approach included two core components: creating a signature social influencer campaign and developing Rise Against Hunger’s first-ever signature live stream event, the Chef Showdown, timed with World Food Day.
THE RESULT
Doubled Rise Against Hunger’s revenue and media impressions from the previous year’s World Food Day
Secured 6 new corporate funders for 2022
Confirmed the organization’s largest-ever media partnership
Successfully developed and executed the first digital World Food Day live-streamed Chef Showdown event, including participation from 3 competing celebrity chefs and driving incremental partner revenue
Five brands who have made activism a meaningful part of their social impact work to drive legislative change… with tips for how you can apply to your organization.
There’s a lot of pressure within our sector to create initiatives that drive seven figure partnerships, like the St. Jude’s of the world. But how can we do that in this new impact landscape?
In the United States gun violence is the leading cause of death among children and teens. How can corporations move the need on this increasingly relevant issue?