CASE STUDY

Focus Brands

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Focus Brands 

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THE MISSION

Focus Brands came to Rocket on a mission to create their first formalized social impact program.

LIFT OFF

Rocket developed an inclusive social impact strategy that leveraged Focus Brand’s superpowers to resonate with their audiences. This included identifying priority employee engagement initiatives and moments for their family of brands to show up throughout the year to engage the community and their employees.

As part of this effort Rocket developed a strategic partnership for Focus Brands with a signature nonprofit to support their community efforts near their HQ in Atlanta.

To ensure long-term success, we crafted a three-year social impact roadmap to build a strong and sustainable foundation upon which the program can steadily build. ​

THE RESULTS

Launched new program at franchisee conference with 92% committed participation​
New program initiated with local Atlanta partnership and financial commitment with Rebuilding Together
First company-wide volunteer event with nearly 500 hours documented from Day of Volunteerism at George A. Towns Community Resource Village in Atlanta
Anticipate quarterly volunteer and corporate donation to feature organizations in 2023 and beyond

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EMAIL
info@rocketsocialimpact.com
MAILING ADDRESS
Rocket Social Impact LLC
50 Slough Road
Harvard, MA 01451
PHONE
Ph: (978) 790-6225
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EMAIL
info@rocketsocialimpact.com
MAILING ADDRESS
Rocket Social Impact LLC
50 Slough Road
Harvard, MA 01451
PHONE
Ph: (978) 790-6225
© 2023, Rocket Social Impact

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