Rocket partnered with the Dunkin' Joy in Childhood Foundation to increase overall visibility with community strategy and execution to highlight how the Foundation brings joy to children battling hunger or illness.
LIFT OFF
Rocket generated broad national and local awareness by driving positive news and content across owned channels and media such as thought leadership opportunities with Authority, Changemakers Within podcast, and others.
We also leveraged partnerships with well-known brands such as Bark and PopSockets to reinforce the Foundation’s mission and developed the social media strategy including collaborating with a range of social media influencers and partners.
THE RESULTS
Generated widespread media attention in top national lifestyle media including Elite Daily, People.com, Thrillist & more
Developed a multi-year campaign that mobilized influencers to promote the Foundation at no cost
Gained a World Changing Idea award from Fast Company
Significant expansion of influencer outreach and awareness
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