CASE STUDY

Burger King

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Burger King Foundation 

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THE MISSION

The Burger King Foundation came to Rocket on a mission to increase franchisee engagement and foundation revenue.

LIFT OFF

The Rocket team:
  • Conducted a system-wide listening tour with more than 50 U.S. franchisees on impressions, needs, and expectations of Foundation and local philanthropy
  • Based on insights, developed new national nonprofit partnership and a suite of fundraising tools for franchisees
  • Created a compelling incentive and recognition program to reward franchisee participation
  • Developed and sold in two new store fundraising programs with a new allocation model of 75% for local efforts

  • Formed a franchisee council to provide ongoing feedback and counsel for program growth

THE RESULT

We helped launch Crown a Classroom, a new turn-key program empowering Burger King franchisees to support local schools with supply kits.

Franchisees participation exceeded goal by more than double
Significant increase in franchisee participation with Burger King Foundation annual in-store fundraising promotion
Notable increase in-store fundraising

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info@rocketsocialimpact.com
MAILING ADDRESS
Rocket Social Impact LLC
50 Slough Road
Harvard, MA 01451
PHONE
Ph: (978) 790-6225
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