Booz Allen Hamilton came to Rocket on a mission to lead a workshop that would develop a refined social impact strategy and signature program.
LIFTOFF
Through a custom-designed workshop series, Rocket worked with Booz Allen to identify a clear, differentiated focus area and framework to guide future social impact efforts and programming. Key elements developed included: branded name, leading focus areas of opportunity, key messaging, Foundation and Community Impact Team roles & responsibilities, employee engagement opportunities, and signature program concepts.
THE RESULT
Better aligned Booz Allen’s social impact efforts with company’s brand strategy and goals
Improved internal processes and governance through clearly defined roles and responsibilities
Enhanced brand reputation through external speaking engagements and events
Anticipated higher rate of employee engagement YoY
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